Attracting new customers to your business........
The lifeblood of any business
For all of us attracting new business is the day to day task.
There are many methods and what we look at is what is best for your business.
We prefer online - why waste money sending printed literature or ads to people who don't want your product. Why not focus on those who do want it. Push versus connect
Direct marketing is still the most profitable way to bring in business. Advertising online or utilising more traditional methods will work for:
Attracting new customers
Working with your customer database
The underlying method for driving business quickly is "targeted marketing". This means effectively targeting those buyers who need, or want, your product.
Behind the method are the processes which identify the buyers and what they're looking for. And more importantly what approach you should take to drive traffic to the website, or whichever medium you use to make the conversion.
Long term strategy
New customers are generally "on the look for an offer". Again, depending on your business segment you want to work on any customer to make them loyal to your brand.
Every business is seeking a continuous flow of income. You need to incentivise or stimulate the customer into a long-term relationship. Even create a loyalty to the brand.
Marketing on a regular basis is the key. The object is never to alienate the customer but to keep them aware of your value.
The main problem with the internet is that users receive a constant stream of emails and newsletters. EVen if they bought from the sender they don't necessarily want anything else from them.
So the right programme has to be put in place to ensure that your customers are quite happy to receive communications. Better still, to engage in conversations with you.